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 In recent years, the price of color laser printer tends to be plebification, and cultivated to the market growth stage, has obtained good awareness among Chinese consumer. Looking back in 2015, the printer manufacturers has been concentrated on the color print, launched quite many color laser printer. With the increasing market for color printing and the upgrading consumption structure, enterprises pay more attention to the advantage bring by high-quality full-color office business.It is expected that the color printing equipment will be in important position in the coming future.

Large demanding room for color office business  Growing momentum of laser color printing

2015 was the year of global office printing industry. According to latest data from Yesky , after the second quarter of a short fluctuation , the third quarter just embraced a notable rise of shipments in printers worldwide ,with an increase of 9.9%, showing a good trend. Printer in Asian-Pacific region, the United States, western Europe and other major markets had their growth in a certain way (16.7% in Asian-Pacific, 15.3% in the United States, 12.1% in Western Europe), printers’ worldwide shipments growth of 1,0500.
Survey also showed that China color laser printer’s existing market share is only 5%, which indicates the color laser printing devices has broader space to grow. From Samsung, HP, Canon and other manufacturers’ movement of updating their color laser printing products,it is not difficult to find that, from printing experience, print speed, print quality, connectivity ,etc..the manufacturers been trying to improve color laser printing products by reducing the material cost to seize the market.