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Source: Laserfair.com  1^st Nov 2025

Shanghai, China, November 26, 2025 — ams OSRAM, a global leader in lighting and sensor innovation, announced that the 2025 ams OSRAM Explorer Conference (2025 aOTF) was grandly held at the Renaissance Shenzhen Bay Hotel on November 25. Under the theme of "China Engine", this flagship event brought together management teams, technical experts, industry leaders and partners from ams OSRAM’s global and China operations. It showcased the company’s "In China, for China" strategic layout, and explored how ams OSRAM leverages cutting-edge "Light + Sensing" technologies to actively respond to unique application innovations in the Chinese market amid the profound transformation of the global industrial chain landscape.

Mark Roeloffzen, Executive Vice President and Global Head of Semiconductor Sales, ams OSRAM

Anchoring Local Strategy and Mapping Out Development Blueprint

At this year’s aOTF Conference, Mr. Shi Jianguo, Vice President of ams OSRAM and Head of Greater China and Asia Pacific Business, delivered a speech themed "Deepening Roots in China, Illuminating the Future with Light and Sensing". As a technology enterprise with a history of over 110 years, ams OSRAM has always regarded the Chinese market as the core of its global strategy. Mr. Shi Jianguo believes that the strong resilience of the Chinese market, the continuously optimized industrial environment, and the ever-emerging innovation potential will bring broad development opportunities to the company.

Mr. Shi Jianguo further stated that ams OSRAM is committed to becoming a "deep participant" and "value contributor" in the Chinese market. Faced with multiple challenges such as current supply chain fluctuations, fierce price competition, and shortened product R&D cycles, ams OSRAM will continue to leverage its high-quality core strengths, uphold its localized commitment of "In China, for China", and provide customers with more competitive optoelectronic products and technical services that better meet their needs.

He emphasized that ams OSRAM will take its century-old technological accumulation as a solid foundation, driven by continuous innovation, maintain its enduring development vitality, and better serve the Chinese market.

Mr. Shi Jianguo, Vice President of ams OSRAM and Head of Greater China & Asia Pacific Business

Dr. Joerg Strauss, Executive Vice President of ams OSRAM and Head of the Automotive & Lighting Division, elaborated on the importance of "forging ahead amid changes" around the three key words of "Innovation, Cost-Effectiveness and Resilience".

Dr. Joerg Strauss stated that the global industry is currently facing the dual challenges of accelerating transformation and rising uncertainty. only by building competitive barriers with core capabilities can sustainable development be achieved.

Dr. Joerg Strauss, Executive Vice President and Head of the Automotive & Lighting Division, ams OSRAM

On the innovation front, ams OSRAM leverages its extensive product portfolio in lighting and laser technologies, and continues to lead technological advancements in automotive lighting, smart cockpits and industrial lasers with its ALIYOS? LED-on-foil technology, high-power blue lasers and the new IR:6 chip. In terms of cost competitiveness, ams OSRAM will deliver more competitive products by reducing component and system costs. When it comes to supply chain resilience, ams OSRAM boasts a robust global supply and production network spanning Europe and Asia. In China, the company employs over 3,000 staff and operates a factory and R&D center in Wuxi, ensuring timely and efficient local and global supply.

With its comprehensive core strengths built in technological innovation, cost control, supply chain management and intellectual property layout, ams OSRAM continues to consolidate its global leadership in optics and sensing, and establish itself as the most trusted strategic partner for customers worldwide.

In his speech themed "Leading Sensing, Accelerating Deployment", Mr. Jose Vinau, Vice President of ams OSRAM and Head of China Development Center, pointed out that artificial intelligence sensing systems, robotics and automation, and medical and health care are the three key growth drivers for the company’s CMOS, Sensors and ASIC (CSA) Division.

Mr. Jose Vinau stated that China demonstrates strong innovation vitality and global leadership in these cutting-edge application fields. To better respond to local market demands and empower global innovation, ams OSRAM will continue to integrate global technological resources and build R&D teams closer to local customers. This will drive the company’s strategic upgrade from "In China, for China" to "In China, for the World", transforming innovative practices in the Chinese market into globally competitive solutions.

Jose Vinau, Vice President of ams OSRAM and Head of China Development Center

At this year’s aOTF Conference, ams OSRAM announced the establishment of an IC Design Center in Shanghai by its CMOS, Sensors and ASIC (CSA) Division in November this year. Following the inauguration of the China Development Center in 2024, this marks another important step in the division’s China layout. It signals that, guided by application-driven innovation, the division will leverage global technology platforms and resource advantages to deeply explore local market demands, drive localized technological innovation and product development, and deliver more tailored solutions that better meet the needs of Chinese customers.

The CMOS, Sensors and ASIC (CSA) Division is one of ams OSRAM’s core business units. CSA’s technologies endow machines with visual perception capabilities, enabling safe mobility, enhanced visual performance, smarter automation and breakthrough diagnostic solutions. In 2025, the Chinese market will account for approximately 40% of the CSA Division’s global revenue. The division maintains an industry-leading position in key application sectors including consumer electronics, medical & industrial applications and automotive, emerging as a core engine driving the division’s global growth.

Deepening Local Collaboration to Co-build an Innovation Ecosystem

ams OSRAM’s localized development is inseparable from the support and collaboration of the local industrial ecosystem and partners. At this conference, MIND Optoelectronics and Leapmotor, as partner representatives, delivered keynote speeches respectively. Hossein Nafari, CEO of MIND Optoelectronics, elaborated on how high-performance technologies and reliable solutions empower Chinese users and OEMs to address industry challenges. Mr. Nafari noted that the automotive industry is undergoing profound transformation centered on electrification, software-defined vehicles, supply chain localization and user experience. Chinese new energy vehicle manufacturers are reshaping the global competitive landscape with their core strengths, and MIND Optoelectronics is actively responding to industry transformation needs through technological innovation. In the field of intelligent lighting, MIND Optoelectronics has forged in-depth cooperation with ams OSRAM to implement cutting-edge lighting solutions such as EVIYOS? 2.0, delivering premium mobility experiences for users and facilitating the joint construction of an innovation ecosystem for the automotive lighting industry.

Hossein Nafari, CEO of MIND Optoelectronics

Mr. Shu Chuncheng, Vice President of Leapmotor, outlined the company’s innovation journey and product roadmap for AR HUD, and announced the launch of a collaboration between ams OSRAM and Leapmotor in AR-HUD technology, with a focus on the all-new Leapmotor C11 model. Since its launch in July this year, the model has received widespread acclaim from the market and consumers, achieving an impressive milestone of exceeding 10,000 units in monthly sales for three consecutive months. As a core model of Leapmotor, it is the first to feature a DLP AR-HUD system as standard equipment, integrated with ams OSRAM’s high-performance OSTAR? Projection series RGB LED light sources—delivering a smarter, more convenient and safer driving experience for end users.

The launch of the AR-HUD collaboration between ams OSRAM and Leapmotor

In the future, ams OSRAM will continue to take technological innovation as its core driving force, adhere to the concept of high-quality development, deepen diversified cooperation with local Chinese enterprises, help partners enhance product intelligence levels and market differentiated competitive advantages, and jointly build an open and win-win local innovation ecosystem.

Global Cutting-Edge Applications, Inspiring Local Innovation

At the global innovation application sharing session, four global leaders from ams OSRAM showcased how the company inspires local innovation through innovation with a number of cutting-edge technology application solutions.

In the field of intelligent mobility, Mr. Jin Yuqing, Senior Marketing Director of Automotive Lighting Asia Pacific at ams OSRAM, delivered a speech themed "ams OSRAM – An Innovation Pioneer in the Automotive Lighting Industry". He introduced the company’s leading technologies and product application achievements in automotive lighting, covering a core product matrix including headlights, dynamic high-pixel headlights (EVIYOS?), signal lights, ambient lights and automotive displays. Starting from actual user scenarios, he highlighted the application case of ams OSRAM’s innovative intelligent pixel headlight EVIYOS? HD 25 on the NIO ET9 model. This technology effectively improves nighttime driving safety through ultra-high-resolution light pattern control and intelligent interaction functions, setting a new benchmark for the intelligent development of automotive lighting.

In the field of industrial and laser applications, Martin Wittmann, Senior Marketing Director of Visualization and Sensing Products at ams OSRAM, focused on introducing the company’s leading layout in laser and infrared technologies, and emphasized the importance of continuous investment in China. He pointed out that laser projection and material processing are the two core areas of ams OSRAM’s visualization business in China.

With high-performance laser diodes and industry-leading TO90 packaging technology, ams OSRAM has established long-term and friendly cooperation with many domestic enterprises such as Shining 3D . In terms of infrared technology, ams OSRAM’s IR:6 chip has achieved a synergistic breakthrough in performance, energy efficiency and image quality in applications such as facial recognition, intelligent sensing and energy-saving systems. With higher sensitivity and integration, the product converts invisible light signals into reliable visual information, truly realizing "making the invisible visible" and providing a key perception foundation for the intelligent upgrading of multiple industries.

In the field of smart lighting, Stefan Hofmann, Global Head of Lighting Marketing at ams OSRAM, focused on "Technology Innovation + IP Driven" and elaborated on how ams OSRAM leads the new global LED lighting trend through a comprehensive product portfolio covering outdoor, indoor, industrial, agricultural and horticultural lighting, empowering multi-scenario applications with long-term and reliable lighting solutions.

Finally, Julia Stuebinger, Marketing Director of ams OSRAM’s CSA Division, shared with the on-site audience the profound impact of intelligent sensing technology on the development of future science and technology. She pointed out that the upgrading of intelligent interaction, the deepening of perceptual interconnection and the improvement of sustainable performance are the three core factors driving the innovation of sensing technology. Currently, China has achieved global leadership in sensing application fields such as high-end smartphones, intelligent driving Hands-Off Detection (HOD) and industrial robots. These market demands are continuously driving ams OSRAM’s R&D and innovation in sensing technology, enabling the development of future science and technology with higher-quality products and solutions.

"Light + Sensing" Powers Intelligent Upgrading Across Four Core Application Fields

At the four vertical field sub-forums of this conference, technical experts from ams OSRAM engaged in in-depth exchanges with industry attendees. Through a series of concrete technical solutions, they vividly demonstrated the core role of "Light + Sensing" technologies in driving industrial intelligence.

The Smart Lighting & Intelligent Mobility Forum focused on the technological expansion and experience innovation of light. With OSLON? Square Essential and IR:6 chips, it showcased how ams OSRAM is creating more energy-efficient urban nightscapes, boosting agricultural productivity, building more comfortable human-centric lighting environments, and empowering automotive driving safety and intelligence.

The Industrial & Laser Technology & Consumer Electronics Forum highlighted the boundless possibilities of "Light + Sensing". This included leveraging high-power blue lasers to enable efficient automation and intelligent human-machine interaction, as well as introducing new high-resolution dTOF sensors to deliver more immersive, high-performance interactive experiences.

The Chinese market has emerged as a global hub for technological innovation. The "China Engine" is not only an embodiment of ams OSRAM’s "In China, for China" strategic commitment, but also a core driver of its global innovation and development. Going forward, ams OSRAM will continue to deepen its roots in the Chinese market. By leveraging world-leading technologies, a robust supply chain system and high-quality product services, the company will co-build an innovation ecosystem with local partners, accelerate the industrialization and global outreach of Chinese innovation outcomes, and support the Chinese technology industry to move toward a higher stage of development.

about ams OSRAM

ams OSRAM Group is a global leader in intelligent sensors and emitters. We intelligently advance light by infusing passion into innovation to enrich people’s lives.

With a heritage spanning over 110 years, we are driven by imagination for future technologies. Combining profound engineering expertise and strong global industrial manufacturing capacity, we have long been committed to the field of sensing and optical technologies, continuously pushing the boundaries of innovation. Across automotive, consumer, industrial and healthcare sectors, we strive to provide customers with competitive solutions that enhance quality of life in terms of health, safety and convenience, while promoting environmental sustainability.

We employ approximately 19,700 people worldwide, focusing on innovations in sensing, light sources and visualization to make journeys safer, medical diagnostics more accurate and communication more convenient. We continue to develop groundbreaking application innovations, boasting a portfolio of more than 13,000 granted and pending patents.

The Group’s headquarters are located in Premst?tten/Graz, Austria, with a joint headquarters in Munich, Germany. In 2024, the Group generated total revenue of over 3.4 billion euros. ams-OSRAM AG is listed on the SIX Swiss Exchange (ISIN: AT0000A3EPA4).

Ams and OSRAM are registered trademarks of ams OSRAM Group. In addition, many of our products and services are covered by registered or filed trademarks of ams OSRAM Group. All other company or product names mentioned herein may be trademarks or registered trademarks of their respective owners.