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Hanwei Laser's Zeng Zheng: Break through laser welding mkt via indep innovation & B2B

source:Laser Manufacturer News

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Time:2025-09-06

Source: Laser Manufacturer News  26th August 2025

 

In the past decade of rapid development in the laser manufacturing industry, a number of high-tech enterprises specializing in niche fields have quietly emerged. Shenzhen Hanwei Laser Equipment Co., Ltd. (hereinafter referred to as "Hanwei Laser") is a typical representative among them. Since its official establishment in 2016, this enterprise, which takes laser welding technology as its core, has completed the transformation from a "start-up team" to a "pillar in the industry" in just a few years. The team size has gradually expanded from a small group of a few people to a professional team of over 50 people, covering multiple core areas such as optical design, electronic control research and development, software programming, and process debugging. The annual sales have also achieved a leap from less than one million yuan in the start-up period to tens of millions of yuan today, maintaining a compound growth rate of over 30% year after year, becoming a "growth force" that cannot be ignored in the laser welding niche market.

 

Looking back on the development of Hanwei Laser, every key milestone has been closely tied to industry trends and technological breakthroughs. During its early stage, the company did not rush to expand the market but instead devoted all its energy to the fundamental research and development of laser welding technology. At that time, the domestic market for laser welding equipment was largely dependent on imports, especially for high-power and high-precision welding equipment, with core technologies long monopolized by European and American enterprises. The founding team of Hanwei Laser keenly perceived this industry pain point and started from the most basic aspects such as laser optical path design and optimization of welding process parameters. Through repeated tests in the laboratory, they eventually successfully developed several product series including energy feedback welding machines, semiconductor welding machines, QCW welding machines, blue light welding machines, composite welding machines, and point-ring welding machines. This marked a crucial leap from "laboratory technology" to "small-scale commercialization" and also helped the company accumulate its first batch of core customers.

 

In 2018, Hanwei Laser entered its "accelerated growth period". With the explosive growth of the new energy vehicle and power battery industries, the market demand for laser welding witnessed a sudden surge. Seizing this opportunity, the company rapidly expanded its team size and initially established a complete supply chain system. As a result, Hanwei Laser's sales achieved a "blowout" growth.

 

Since 2020, Hanwei Laser has entered a "high-quality development stage". During this period, the company has comprehensively laid out in high-end fields such as new energy batteries, automotive manufacturing, and electronic consumption, achieved independent control of core technologies, and established in-depth cooperative relationships with many leading enterprises in the industry.

 

Today, Hanwei Laser holds over 40 national authorized patents and has become a high-tech enterprise with significant influence in the industry. It has been successively recognized as a "High-tech Enterprise", "Large-scale Enterprise", "Specialized, Refined, Unique and Innovative Enterprise", etc. In 2023, it obtained the "ISO9001 Quality Management System Certification" and is currently steadily advancing towards the goal of global development...

 

Regarding the company's future, Mr. Zeng Zheng, the general manager of Hanwei Laser, recently told Laser Manufacturer News in an exclusive interview that he is full of expectations for the company's future. "Let all integrators use world-class welding technology" is the company's motto. Hanwei Laser's vision is to become the No. 1 in China's laser welding industry and be able to compete with top enterprises in the global market.

 

As the "captain" who has accompanied the company from its early days to the present, Mr. Zeng has a profound understanding of the laser welding industry and a clear vision for the future development of Hanwei Laser. The following is the interview transcript of this issue's "Cover Figure", Mr. Zeng Zheng:

 

 

Laser Manufacturer News: Could you please introduce the current status of your company in terms of personnel size, R&D investment, technological innovation, and production capacity? What is your competitive position in the industry?

Mr. Zeng: Currently, Hanwei Laser has a staff of over fifty people, with the R&D team accounting for more than 35%. It has gathered a group of high-quality professionals in fields such as optics, electronic control, and software. The company has been continuously increasing its investment in R&D, with the annual R&D expenditure consistently maintaining a proportion of over 15% of the sales revenue, ensuring the continuous leading position of its core technologies.

In terms of technological innovation, Hanwei Laser has always adhered to independent research and development, constantly seeking breakthroughs in key core technology fields. The company has successfully developed a number of high-power laser welding equipment, which are widely used in multiple high-end manufacturing fields such as new energy vehicle components, power batteries, and 3C digital products. Especially in technical challenges such as welding of high-reflective materials and dissimilar materials, Hanwei Laser has achieved remarkable results, realizing multiple import substitutions, and overcoming foreign leading technologies with Chinese wisdom, demonstrating strong technical strength. By continuously increasing R&D investment, Hanwei Laser now possesses dozens of independent intellectual property rights, has built a complete technology system and product matrix, and has set a benchmark for industry development.

In terms of production capacity, the annual production capacity has steadily increased, and the product yield rate has remained above 99%. Meanwhile, the company has actively expanded its overseas market, with products exported to multiple countries and regions in Southeast Asia, Europe, and others, and its brand influence has been continuously enhanced. In the future, Hanwei Laser will continue to adhere to the development concept of "technology as the root and market as the foundation", constantly break through key core technologies, and accelerate the process of intelligent, high-end, and international development. Facing increasingly fierce market competition and rapid industry trends, Hanwei Laser continuously strengthens its core competitiveness, focuses on the continuous innovation and optimization of laser welding technology, and strives to build a globally influential high-end manufacturing brand.

 

Laser Manufacturer News: Your company has always been committed to the research and development of advanced laser welding technology. What core patents and technological breakthroughs have you achieved in laser welding technology so far? How are these technologies applied in different industry scenarios? Please focus on introducing your company's current flagship products.

Mr. Zeng: In the field of laser welding technology, Hanwei Laser has obtained multiple core patents, covering real-time control technology of laser power, various dual-wavelength composite welding technologies, and various annular welding technologies, etc. These technologies are widely applied in high-end manufacturing scenarios such as welding of new energy vehicle components, welding of battery pole/vent/cover/sealing ring of power batteries, welding of on-board cameras, and 3C digital products. All of the above are the company's main promoted products.

 

Laser Manufacturer News: In the product development process of your company, how do you balance technological innovation and market demand? How do you ensure that the developed products can meet the actual application needs of customers?

Mr. Zeng: During the product development process, Hanwei Laser has always been market demand-oriented, closely integrating industry development trends and customer needs, and establishing a complete market research and feedback mechanism. The R&D team regularly goes to the front line to have face-to-face communication with customers, comprehensively understanding industry pain points and application needs, and accurately mapping market demands to product design, driving technological innovation with market demands. At the same time, by building a cross-departmental collaboration platform, it ensures seamless connection between R&D, marketing and production, achieving a two-way drive of technology and demand. The company also focuses on improving R&D efficiency, using modular design and technology pre-research mechanisms to significantly shorten the product development cycle and enhance the efficiency of technology transformation. Through these measures, Hanwei Laser can precisely control the balance point between technology and the market, continuously launching highly adaptable and cost-effective product solutions, creating greater value for customers.

 

Laser Manufacturer News: It is understood that your company has also expanded into the international market. Could you please share with us your current overseas market layout and sales situation?

Mr. Zeng: Hanwei Laser has achieved initial success in overseas markets. Our products are sold to many countries and regions in Europe, America, Southeast Asia, etc. The company has been expanding its international market through online promotion and cooperation with local laser companies overseas. During the cooperation process, Hanwei Laser has been focusing on building local service capabilities, sending professional teams to provide technical support and after-sales service, which has won wide recognition from customers.

 

Laser Manufacturer News: With the continuous advancement of technology, what do you think will be the future development trends of the laser equipment industry? How will Hanwei Laser adapt to these trends and make strategic plans?

Mr. Zeng: The laser equipment industry will develop towards intelligence, traceability and full-process monitoring in the future. This requires enterprises to continuously improve the intelligence and digitalization level of their products. Hanwei Laser will actively layout intelligent laser welding systems, achieving perfect closed-loop control throughout the entire process by realizing functions such as real-time control of laser power and online detection of welding quality. Meanwhile, the company will combine these technologies with AI in the next step to enhance the user-friendliness of the equipment, making complex laser welding processes easier to operate and accessible to everyone.

 

Laser Manufacturer News: What is the current competitive landscape in the industry? What are the company's core competencies in terms of technological innovation, product quality, and market service? How does the company maintain and enhance these competencies?

Mr. Zeng: Currently, the competitive landscape in the industry is mainly composed of large-scale laser equipment companies targeting B2C and large-scale laser companies targeting B2B. Facing increasingly fierce market competition, Hanwei Laser adheres to independent innovation, continuously increases R&D investment, and deeply optimizes around core technologies to constantly enhance the stability and reliability of its products and provide differentiated products. In the laser welding industry, which is dominated by giants, compared with large-scale laser equipment companies, Hanwei Laser's core competitiveness lies in adopting the B2B model. We outperform them with advantages such as high cost-effectiveness, technological differentiation, and the rapid implementation of new technologies. Large-scale laser companies produce general-purpose lasers and often lack in-depth research on welding processes. In contrast, Hanwei Laser exclusively uses welding-specific lasers, equipped with welding control systems, welding optical systems, and welding process databases, providing customers with integrated welding solutions. Therefore, in the welding field, we are more professional and targeted, capable of meeting customers' personalized needs in different application scenarios. The company's positioning is to focus on "laser welding", continuously delve into the welding field, and only by long-term investment in welding R&D and constantly strengthening the R&D team can we maintain and enhance our core competitiveness.

 

Laser Manufacturer News: With continuous technological breakthroughs and the continuous expansion of application fields, in your opinion, in which emerging industries will laser welding equipment play a key role in the future? Does the company have any R&D plans targeting these emerging industries?

Mr. Zeng: In the current era of rapid development in emerging industries such as new energy, semiconductors, and precision electronics, laser welding equipment is experiencing unprecedented opportunities for growth.

 

Laser Manufacturer News: What is your vision for the future of Hanwei Laser?

Mr. Zeng: I am full of expectations for the future of our company. Currently, most of the companies that can match Hanwei Laser's technological level are large-scale leading laser equipment companies. However, their technologies are mostly for their own use. Unlike them, Hanwei Laser focuses on the B2B market and adheres to the concept of "enabling all integrators to access world-class welding technology", applying its own technology to laser equipment companies and automation companies around the world. This unique positioning gives Hanwei Laser a broad market prospect. Despite the fierce competition, Hanwei Laser has a bright future. Hanwei Laser's vision is to become the No. 1 in laser welding in China and be able to compete with any company in the global market.

 


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